Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

At Abbott Molecular, we realize the potential of personalized care as the laboratory’s most trusted and preferred source for molecular diagnostic solutions. The Marketing Director, Americas is responsible for setting the Americas strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This "product champion" is the focal point for the Americas regarding product and market knowledge, planning/execution, and achievement of business objectives. The Marketing Director, Americas is responsible for the product from identification of customer and market needs/wants, product launch, through and lifecycle management.

What You’ll Work On

The Marketing Director, Americas is responsible for leading in the following activities for the Americas market:

• Represents Americas market, recommending new products to be developed to meet new market demands, or the creation of new markets.

• Routinely assimilating and analyzing data to generate a deeper understanding of the customers, competitors and the market. Translating data into insight and providing ‘so what’ hypotheses, conclusions and recommended actions. Effectively applying analytical tools, insight and foresight to make informed decisions and actions that drive meaningful results.

• Incorporating customer and marketplace insight to set the requirements for best-in-class launch execution and driving the organization to deliver. Uses strong project management skills and collaboration to effectively develop and launch new products and solutions on time, on budget, and with impact in the marketplace. Identification of new business opportunities through share capture and menu expansion on current systems and execution of strategy and tactics.

• Identification and execution of strategy to retain existing base customers and increase loyalty.

• Proactively drives market share and profitable growth. Takes accountability for achieving business results and collaborating with others to make it happen. Understands how the business works and knows the impact of decisions made.

• Support the commercial organizations in achieving Plan/Update objectives.

• Provides direction and input to all in-house groups to include Global Marketing, Finance, Public Affairs, Scientific Affairs, Training, and Regulatory that affect the successful achievement of business objectives.

Position Accountability & Scope

The Marketing Director, Americas is responsible for creating demand in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion). The following are some of the key responsibilities:

• Business Expansion: Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.

• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.

• Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.

• Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.

• This includes providing direction to the Commercial Areas/countries and all in-house groups.

• Develops external strategies, execution and metrics to build the brand beyond the customer facing team (e.g. digital, conferences, media, etc.).

• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

• Develop the Marketing Plan: Incorporate all aspects of the marketing mix.

• Ensure Launch and Post-Launch Success: Ensure leadership to all countries within Americas to exceed launch targets. This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.

Approximately 25% travel.

Qualifications

• B.A. or B.S. Degree required.

• Master’s Degree in Business Administration, or other graduate degree is preferred.

• 5 years of experience required in healthcare marketing with background in diagnostics (preferably molecular), or medical devices.

• 10+ years of overall career experience required.

• Experience with managing a team and leadership is required; at least 3 years of demonstrated leadership experience is required.

• Deep understanding of the key healthcare markets within Americas is required.

• Critical for success:

• Exceptional marketing capabilities, problem solving skills and attention to detail. Excellent oral and written communication skills (including presentation and listening skills with senior level staff).

• Demonstrated track record of success in product launches and commercialization, ideally in IVD or medical devices.

• Demonstrated ability to market highly technical science.

• Deep functional marketing experience including: customer insight generation, development and execution of strategic marketing plans (including value proposition definition, product positioning, and claims development), launch plans, opportunity assessments/business cases, etc.

• Experience navigating differences in culture, market needs, regulatory landscape, and key stakeholder segments (i.e. policy makers, payers, providers and patients) throughout Americas.

• Demonstrated analytical skills related to market research, pricing, financial modeling, and identification of key business insights.

• Identifies and anticipates risks and creates contingency plans to mitigate.

• Ability to inspire and lead people across the organization.

• Able to juggle multiple priorities, always keeping the highest-impact items as top priority.

• Positive attitude, confidence, integrity and professionalism. Initiative and self-motivation; Results driven, with a bias for action to drive impact, strong work ethic; leadership and team orientation; strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by influence.

Apply Now (https://www.jobs.abbott/us/en)

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is $143,300.00 – $286,700.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com