Siemens Marketing Director in Deerfield, Illinois
Job Family: Marketing
Division: Siemens Healthineers
Business Unit: Laboratory Diagnostics
Requisition Number: 225553
Primary Location: United States-Illinois-Deerfield
Assignment Category: Full-time regular
Experience Level: Senior level
Education Required Level: Bachelor's Degree
Travel Required: 40%
Siemens is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. As a global technology company, Siemens is rigorously leveraging the advantages that this setup provides. To tap business opportunities in both new and established markets, the Company is organized in nine Divisions: Power and Gas, Wind Power and Renewables, Energy Management, Building Technologies, Mobility, Digital Factory, Process Industries and Drives, Healthineers and Financial Services.
With 45,000 employees Siemens Healthineers is one of the world’s largest suppliers of technology to the healthcare industry and a leader in medical imaging, laboratory diagnostics and healthcare IT. All supported by a comprehensive portfolio of clinical consulting, training, and services available across the globe and tailored to customers’ needs. So that more people can have a life that is longer, richer, and more filled with happiness.
For more information, please visit: http://www.usa.siemens.com/healthineers
Director Assay Marketing, North America, will lead team of approx. 3 Assay Marketing Specialists responsible to develop the value propositions and effective commercial strategies to grow our diagnostic reagent business across the Siemens Healthineers Chemistry, Immunoassay, Syva and Plasma Protein platforms.
The Director of Assay Marketing will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio, and responsible for assay product positioning strategies and assay product commercial lifecycle management for the U.S. marketplace.
The Director of Assay Marketing is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the assay portfolio strategy and prioritization of assay development resources to meet needs of the US customer market.
Candidate will be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in assay clinical utilization.
Oversee the planning and US launch of new assays, including pricing, positioning, targeting, promotion, sales education & customer rollout.
Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
Build long term relationships with key management within customer accounts.
Assess menu needs from a clinical and technical perspective as liaison with Global Product Marketing in the development of product business cases, representing the voice of the US customer.
Responsible for portfolio life-cycle management for US assay portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
Develop and lead training curriculum for Assay Clinical Specialist sales role.
Effectively manage the team of Marketing Specialists; drive performance, employee engagement and cultivate a high performing culture
Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.
Able to travel 25 – 40%.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
8 or more years’ experience in directly-related field (Diagnostic Testing: Marketing, Product Management) and successful demonstration of key responsibilities
In-depth knowledge of Siemens and competitive laboratory testing methodologies, especially in area of Chemistry and Immunoassay testing
Excellent and demonstrated skills in accountability and customer communications
Excellent and demonstrated skills in interpersonal communications and presentation skills
Excellent and demonstrated skills in MS software applications, especially MS Excel and PowerPoint
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
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Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .