Senior Marketing Content LeadLocation: This opportunity is available in the Corning, NY area, greater Wilmington, NC area and Myrtle Beach, SC area. Remote work options will also be considered in PA, NC, SC, GA, TX, and much of NYS.Corning Credit Union is seeking a Senior Marketing Content Lead to join our Marketing Team. Corning Credit Union (CCU) is one of the leading credit unions in the nation with $2.4 billion in assets and more than 160,000 members worldwide. Headquartered in Corning, NY, we also have facilities in Wilmington, NC, Myrtle Beach, SC, and Franklin County, PA. We exist solely to serve our members. We're committed to helping our members prosper by being a trusted advisor for financial services. We are also committed to fostering a strong service culture within the organization. Teamwork, open communication, and valuing the individual are just a few of the key performance standards that help us provide an exceptional work environment for our outstanding team. If you share our passion for serving others, then CCU is the place for you to build a rewarding career. In addition to the vast opportunities that exist within the organization, CCU also offers a competitive base salary and annual bonus plan along with an exceptional benefits package. With a strong emphasis on our team and dedication to excellent customer service, Corning Credit Union continues to be an employer of choice across the markets we serve.Role Summary: The Senior Marketing Content Lead will be responsible for creating compelling and engaging content that aligns with our brand voice, resonates with our target audience, and drives the reader to act. The Senior Lead will collaboratively develop content across channels, including website copy, articles, social media content, direct mail, email, and more.Essential Job DutiesActs as a coach and leads the development of high-quality content that educates, informs, and engages our target audiences across multiple channels to encourage retention and conversions.Leads efforts with credit union stakeholders and data-focused teams to drive content decisions, while ensuring work meets needs, timeline, and compliance standards.Independently researches, writes, and edits corporate messages for multiple channels, including in-person and written communications.Manages all writing and posting to social channels, working independently and with the credit union team to create a mix of product and community focused content that reflects our vision and services.Optimizes content for search engines and lead generation, including keyword research and metadata optimization.Researches industry trends, member needs, and competitive landscape to inform content strategy and messaging.Analyzes content performance to gain actionable insights, with a goal of continuous improvement.Develops and maintains corporate writing style guide.Stays abreast of credit union policies, advertising regulations, and product and service enhancements to effectively communicate with the team, members, and non-members.Assumes responsibility for other duties or projects as required or assigned. Required CompetenciesExcellent oral and written communication skills.Strong judgment and independent decision-making skills.Proficiency in social media and social media management platforms.Familiarity with common design programs, such as the Adobe Suite and Canva.Ability to work independently and as part of a team.Outstanding quality and accuracy of work.Maintains exceptional flexibility and can manage time wisely and effectively juggle changing priorities based on business needs.Excels in a fast-paced, deadline-oriented, and agile marketing department.Possesses a high level of initiative.Education RequirementsA Bachelor's degree in Marketing or Communications preferred; commensurate work experience also considered.Experience Requirements5+ years of experience in communications, marketing, advertising, or related field required.Communication Skills RequiredThe ability to read and comprehend moderate to advanced instructions as well as various correspondence and memos.The ability to write moderate to advanced correspondence within professional etiquette standards required.The ability to effectively present information in one-on-one and small group situations to members, clients, and other employees of the Credit Union is also required.Physical Requirements Reasonable accommodations may be made to enable individuals with disabilities to perform the role.Ability to work within a moderately noisy, fast paced environment.Regular use of computer required.Lifting requirement exceeds 10 pounds.Specific vision abilities required by this position include close vision and the ability to adjust focus from close range to long range. Compensation - The Senior Marketing Content Lead pay range is $61,500 - $90,000 per year. Hiring rates are dependent on several factors, including years of related work experience, education, and geographic location. Corning Credit Union also offers an annual bonus plan as part of its comprehensive compensation package. Additionally, most roles have further levels providing added growth opportunities and earnings potential. An Equal Opportunity Employer. Corning Credit Union values diversity and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Pay transparency nondiscrimination provision. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). ADP Privacy Policy | ADP Legal Policy

Minimum Salary: 61500 Maximum Salary: 90000 Salary Unit: Yearly